Branding For Pubs, Restaurants & Bars

The identity that makes people choose you, again and again.

Nobody walks into their local because of a logo. They walk in because it feels familiar: the name above the door, the way the menu’s written, the tone of a Friday night post that makes them want to come down. That’s branding in hospitality, less about looking polished, more about being unmistakably you, wherever someone comes across you.

Why Hospitality Brands Choose Us

We Build Brands People Come Back To

A strong identity is what turns a first visit into a regular one, we design brands built around loyalty, not just first impressions.

We Understand Multi-Touchpoint Branding

Menus, signage, socials, staff uniforms, even the beer mats, we make sure it all feels like the same venue, wherever someone sees it.

We Get There's Local Competition

There’s often another pub, bar or restaurant a few doors down. We build brands that give you a genuine reason to be the one people pick.

Our Branding Work In Hospitality

The Taverners | Rebrand

Project Overview

The Taverners, a 17th-century pub in Godshill, Isle of Wight, was taken over by new owners who wanted to refresh its brand. They were looking to create a new identity that would honour the pub’s deep-rooted history and location, while establishing it as a welcoming, improved space for both the local community and visitors. The owners had a clear vision for the pub’s transformation and chose green tones as their starting point for the rebrand, as they symbolised both the natural beauty of the surrounding area and the fresh new approach they wanted to bring to the space.

Challenges the Client Was Facing

The new owners needed a complete rebrand that reflected their vision for the pub’s future. They wanted to create a new logo, update the colours and typography, and develop a full suite of marketing materials that would not only symbolise the transformation of the pub but also respect and acknowledge its rich heritage in the village. The challenge was to strike the perfect balance between creating a modern, vibrant brand that would resonate with both the local community and the growing number of tourists visiting the Isle of Wight, while still honouring the pub’s deep history and welcoming atmosphere. The new identity needed to reflect the owners’ passion for the pub and the welcoming environment they aimed to cultivate.

Our Approach and Process
The Taverners is located in Godshill, a village with a rich history, and we wanted to incorporate that heritage into the new brand. The pub is nestled in the heart of the Isle of Wight countryside and has a strong connection to the area’s history. We created an illustration of the pub’s exterior to serve as the focal point of the new logo, representing its history and location. The colour palette was inspired by the natural greens of the surrounding countryside, reflecting the pub’s connection to the land.

We also researched the history and location of the pub, using that as the foundation for the new identity. The rebrand centred on creating a design that honoured the pub’s heritage while ensuring it stood out in the community.

Our Solutions and Outcomes for the Company
The new branding highlights the pub’s history, location, and welcoming vibe. The illustration of the pub’s exterior ties it directly to the community and its rich past. The complementary green tones evoke the countryside and resonate with the natural surroundings. With the rebrand complete, The Taverners now has a strong, cohesive identity that accurately reflects the pub’s new chapter.

The Results and the Impact They Had for the Company
The Taverners has successfully re-established itself with its new identity, which resonates with both locals and visitors. The rebrand has helped the pub strengthen its position in the village, and the suite of marketing materials provides the owners with everything they need to promote the pub effectively. This project has positioned The Taverners as a welcoming and historic place to visit for food, drink, and relaxation.

What Our Branding For Hospitality Covers

Brand identity and logo design

Brand guidelines and tone of voice

Digital assets for web and social

Brand refreshes and rebrands

Marketing materials

Uniform and Menu Branding

What Our Clients Say

“Working with Whitewater Creative has been an absolutely transformative experience for our project. From the moment we started, Ellie was a standout with her incredible design skills, intuitive understanding of our needs, and her ability to bring our vague ideas to life in ways we couldn't have imagined. Her designs were not only aesthetically pleasing but also highly functional, meeting the needs of our project perfectly. What impressed us the most was how Ellie made the entire process seamless and stress-free. Her professionalism, creativity, and attention to detail were evident in every interaction, making it clear that we were in very capable hands. Our experience with Whitewater's Design Services, especially Ellie's contribution, has exceeded our expectations, and we can't recommend them highly enough. The end result speaks for itself, and we are incredibly proud of the work accomplished in partnership with Ellie and the team.”

Gail WatermanWatermans

“The thing that’s made us happiest about working with Whitewater is that they really understood us. They took the time to listen to us and really understood what goes on beneath. Not only did they take on the brief, but they had that insight and understanding of what we do and how passionate we feel about our work. They have this real talent for a fresh, new approach while truly understanding where the client is coming from and what they're looking for”.

Katherine AhluwaliaPrincipal Operations Manager at Restore, Women's Aid

“Working with Whitewater is amazing, Simon is always so reactive with my requests and comes back to me very quickly. The work is also always of such a high quality and even if I have slight tweaks he is always happy to do so and again replies back to me very quickly. I cannot recommend Whitewater and Simon highly enough, always very reliable and an absolute pleasure to work with!”

Libby FormanDigital Activation, Giorgio Armani

"The work that Whitewater Creative has done on our behalf is exceptional. They produced two commercial brochures and redesigned many of our social media and marketing assets, taking our brand to another level. Despite our tight deadline, they were extremely professional and efficient, making the process incredibly simple. Their attention to detail, leadership, and scrutiny brought our project to a truly exceptional level. They have allowed us to take huge steps forward with our brand journey and evolution, and I can't endorse them highly enough”.

Will AffleckCommercial Manager at Bury St Edmunds Rugby Club

“Whitewater have been a great creative partner, supporting on a number of key projects with iconic beauty brands. I know I can rely on Whitewater to deliver a high quality end result at a speed which is far quicker and more agile than competitor creative agencies. It's been a pleasure to work with the team - I would recommend them highly.”

Nicole LinnProduct Manager, Prada Fragrances

“Whitewater has created a wide range of exhibition and publicity materials for Bury St Edmunds Guildhall. They have worked from an initial brief and created logos, branding and content. They are always helpful and meet deadlines. We're delighted to work with them as a highly trusted supplier”

Guildhall, Bury St Edmunds

“I wanted to reach out and thank you for the services Whitewater has provided to L'Oreal over the many years of working together, and not to mention pulling us through some turbulent times with very little notice at what were critical moments for us as a business. Your tenure with L'Oreal is a testament to Whitewater, there are not many businesses which we have created such a strong affiliation and level of trust with and this is something you should be proud of. It's clear that Whitewater dedicates their business to immersing themselves into the DNA of their customers to truly understand what matters most and therefore how Whitewater can support our business in achieving our objectives. It has been a pleasure working with Whitewater all this time and we look forward to facing many more challenges head on with your support.”

Shaun TaylorCorporate UK & Ireland Health, Safety, Environment, Facilities & Fleet Manager

“Whitewater Creative has undertaken several projects for us & I couldn’t be happier. Their diligence & devotion to excellence is unmatched. Thank you”

David BartlettLocksmith

“Simon and Adam have been incredibly supportive throughout this year's projects. They have provided a quick turnaround that has helped drive our campaigns. Thanks a million!”

RizVisual Merchandising Manager | UK & IRL

Whitewater have created an amzing new brand for my new company, FinPlanPro. From colours to logos, to the design of several documents. They took time to understand the brief, help guide me on what really mattered, and everything was conducted with clear communication. Excellent value and no time wasted. Would recommend in a heartbeat and have done again and again.

Iain ClaytonFinancial Planner, FinPlanPro

“I‘ve been working with Whitewater for the past year now. I appreciate how reactive, responsive, efficient, patient and understanding they are.”

Rosie HristovaAssistant Digital Activation Manager

Ready To Build A Brand People Stick With?

The venues people remember aren’t always the biggest, they’re the ones with an identity people recognise and trust. Let’s build yours.