Expert Arworking for Hospitality Brands
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Our artworking services create polished, brand-aligned visuals that elevate your hospitality business across all platforms.
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Decades of Experience
Over 30 years of delivering precise and impactful artwork for hospitality brands.
Tailored Solutions
Bespoke artwork that aligns perfectly with your brand’s vision and needs.
End-To-End Support
From refining concepts to finalising artwork, we ensure a seamless process.
Our Artworking Success in Hospitality
Fireside Pubs | Price Banding Menus
Project Overview
Fireside Pubs came to us with a specific need: they required a set of menus for their pubs across the country, tailored to different price bands from Price Band 2 to Price Band 5. These menus would be placed in the display boxes outside each pub, with the need for a consistent design across all locations. The challenge was to create a versatile, adaptable template that could accommodate the varying dishes and prices for each price band, while ensuring a cohesive brand experience for all their establishments.
Challenges the Client Was Facing Before Coming to Us
Fireside Pubs needed a master template that could be used across all price bands. This template would need to allow for the pub’s branding to be easily inserted, along with a space for a QR code. The challenge was to ensure that all the dishes, prices, and specific branding elements could fit into the limited space available in the outside display boxes. There was also the added complexity of ensuring that each price band would have its own corresponding set of prices and menu items, while maintaining brand consistency and clarity.
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Our Approach and Process
Given the limited space for each menu, we had to be creative with the layout and text to ensure everything fit within one page. Our priority was to make sure that all the necessary menu items and prices were included without overwhelming the design. We followed Fireside Pubs’ brand guidelines to ensure a consistent look across all the menus. After establishing a master template, we inputted the corresponding prices and menu items for each price band, making sure the design was adaptable for each pub location. We also left space for the pub-specific QR codes, which could be easily added to each menu.
Our Solutions and Outcomes for the Company
By thinking creatively about the use of space, we managed to fit all the necessary menu items and prices for each price band into the limited display area. Each menu was tailored to the appropriate price band, ensuring the prices and dishes were clear and accurate. We also ensured the design allowed for the easy insertion of pub-specific QR codes, which could be updated as needed. The result was a set of versatile, on-brand menus that could be used consistently across all Fireside Pubs locations.
The Results and the Impact They Had on the Company
Now, Fireside Pubs across the country have the option to display price band-specific menus in their outside display boxes. This solution allows for a consistent brand presence across all locations while ensuring that each pub can tailor its menu to the appropriate price band. The new menus help streamline the customer experience, making it easier for patrons to view the available dishes and prices while maintaining a professional, cohesive brand image for Fireside Pubs.
What Can We Offer You
Digital Design
Engaging designs for digital platforms, including social media assets and online banners for your restaurant or bar.
3D Rendering
Photorealistic 3D renderings of interiors, product concepts, or promotional displays tailored to your venue.
Interior Visuals
Wall art, murals, or graphics that add character and brand identity to your venue’s interior.
Uniform and Menu Refinements
Uniforms and menus refined to reflect your unique offerings.
Marketing Materials
Flyers, posters, and digital assets to attract customers and boost awareness.
Build a Brand That Stands Out.
Partner with us to craft a bold, memorable identity that drives connections and fuels success.
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