Whitewater Insights: Navigating the Latest Trends!

Why Do Famous Brands Frequently Change Their Logo: The Psychology Behind Logo Redesigns

11 June 2025

AI & AR: The Secret Ingredients Shaking Up Hospitality

28 April 2025

A modern restaurant interior featuring a green living wall with various plants, tables set for dining, and large windows offering natural light.

Eco-Evolution: Turning Sustainability into a Winning Hospitality Strategy

4 March 2025

Working with Winter Fragrances: Practical Tips for Emerging Cosmetics Brands

30 January 2025

A dynamic image of a fruit juice splash with kiwi slices, pomegranate, mint leaves, and ice cubes flying around the glass. The background is white.

Health on Tap: How Functional Drinks are Redefining Hospitality

8 January 2025

A woman wearing a white knitted sweater and a bright pink knitted beanie, smiling with her eyes closed, gently holding her face with both hands, set against a soft blue background.

Protecting Your Skin Against the Elements: A Brand’s Guide to Cold-Weather Skin Care

2 January 2025

wo women smiling and posing together, surrounded by a green scientific background, with bubbles and green capsules. The image showcases the connection between the beauty products and nature.

Nature Knows Best: Natural & Organic Ingredients Are Changing the Skincare Game

31 October 2024

The Power of Brand Alignment: Doing Good While Doing Business

26 September 2024

Gut to Glow: Branding Beyond Products

30 August 2024

AI Makeup Try-Ons: The Ultimate Innovation in Cosmetics

29 July 2024

Clinique's Black Honey Almost Lipstick with a smooth, dark red shade next to a smear of the lipstick, highlighting the product's soft, creamy texture.

When Beauty Meets Science: The Future of Makeup is pH Powered

3 July 2024

Breaking Barriers: The Rise of Men’s Beauty Products

17 June 2024

L'Oréal Paris Revitalift Anti-UV Fluid sunscreen bottle with visible UV protection label and product fluid on a white background.

The Evolution of SPF in Skincare: From Sun Creams to Everyday Essentials

17 May 2024

A range of NYX makeup products, including a matte finish setting spray, eyebrow gel, lip gloss, eyeliner, and lip crayons, arranged against a pink background.

Cosmetics Sponsorship: The Game Changing Benefits of Unusual Partnerships

16 April 2024

Frojus hair care products including shampoo, conditioner, and treatment mask with a sleek black and gold design, displayed on a light background.

From Concept to Shelf: Watermans Brand Packaging Case Study

14 March 2024

AI-generated black and white image by Boris Eldagsen titled 'Pseudomnesia: The Electrician', showing two women from different generations, with the older woman appearing to hold on to the younger woman from behind.

The Role of AI in Design: An Efficiency tool, not a Replacement for Creativity

20 February 2024

Two models with a yellow backdrop, each holding skincare products, showcasing a healthy and radiant skincare routine.

Beauty Without Borders – Revolutionising Colour Ranges

29 January 2024

The Evolution of Plant Based Beauty

15 December 2023

Lancôme Advanced Génifique Sensitive serum bottle placed on a circular glass surface with a soft blue background.

The Revolution in Pregnancy-Safe Skincare

21 November 2023

Advertisement for Vichy Neovadiol Meno 5 Serum for menopausal skin, featuring two women smiling and showcasing the product's benefits for skin support and nourishment during menopause.

Beyond Taboos – The Rise of Menopause Focused Beauty

23 October 2023

Advertisement for L'Oréal Paris Age Perfect Intensive Re-Nourish with Manuka Honey, featuring a close-up of the products and actress Helen Mirren promoting the skincare range.

Ethics Is The New Aesthetic

10 October 2023

Rating 5.0 | 10 reviews

Quick Links

Get In Touch

Whitewater Studio,
Old School Hall,
Well Street,
Bury St Edmunds
IP33 1EQ