Whitewater Insights

Graphic Design in Bury St Edmunds: What Makes a Local Business Stand Out?

25 May 2026

Why Clear Design Helps Customers Make Faster Decisions

24 April 2026

Is Your Brand Ready for Spring? A Simple Visual Refresh Checklist

25 March 2026

What Is Artworking in Design (And Why Does It Matter?)

27 February 2026

3 dice spelling dos/don'ts on a wooden background

Visual Identity Do’s & Don’ts for Small Businesses

28 January 2026

Red Flags: Warning Signs When Choosing a Creative Agency

22 December 2025

How Long Does a Complete Rebrand Take? Timeline Expectations

28 November 2025

scales balancing branding and investment

How Much Does Professional Branding Cost?

22 October 2025

What to Look for When Choosing a Design and Branding Agency

22 September 2025

Are Branding and Marketing The Same Thing?

18 August 2025

Why Branding Is Important

29 July 2025

Why Do Famous Brands Frequently Change Their Logo: The Psychology Behind Logo Redesigns

11 June 2025

AI & AR: The Secret Ingredients Shaking Up Hospitality

28 April 2025

A modern restaurant interior featuring a green living wall with various plants, tables set for dining, and large windows offering natural light.

Eco-Evolution: Turning Sustainability into a Winning Hospitality Strategy

4 March 2025

Working with Winter Fragrances: Practical Tips for Emerging Cosmetics Brands

30 January 2025

A dynamic image of a fruit juice splash with kiwi slices, pomegranate, mint leaves, and ice cubes flying around the glass. The background is white.

Health on Tap: How Functional Drinks are Redefining Hospitality

8 January 2025

A woman wearing a white knitted sweater and a bright pink knitted beanie, smiling with her eyes closed, gently holding her face with both hands, set against a soft blue background.

Protecting Your Skin Against the Elements: A Brand’s Guide to Cold-Weather Skin Care

2 January 2025

wo women smiling and posing together, surrounded by a green scientific background, with bubbles and green capsules. The image showcases the connection between the beauty products and nature.

Nature Knows Best: Natural & Organic Ingredients Are Changing the Skincare Game

31 October 2024

The Power of Brand Alignment: Doing Good While Doing Business

26 September 2024

Gut to Glow: Branding Beyond Products

30 August 2024

AI Makeup Try-Ons: The Ultimate Innovation in Cosmetics

29 July 2024

Clinique's Black Honey Almost Lipstick with a smooth, dark red shade next to a smear of the lipstick, highlighting the product's soft, creamy texture.

When Beauty Meets Science: The Future of Makeup is pH Powered

3 July 2024

Breaking Barriers: The Rise of Men’s Beauty Products

17 June 2024

L'Oréal Paris Revitalift Anti-UV Fluid sunscreen bottle with visible UV protection label and product fluid on a white background.

The Evolution of SPF in Skincare: From Sun Creams to Everyday Essentials

17 May 2024

A range of NYX makeup products, including a matte finish setting spray, eyebrow gel, lip gloss, eyeliner, and lip crayons, arranged against a pink background.

Cosmetics Sponsorship: The Game Changing Benefits of Unusual Partnerships

16 April 2024

Frojus hair care products including shampoo, conditioner, and treatment mask with a sleek black and gold design, displayed on a light background.

From Concept to Shelf: Watermans Brand Packaging Case Study

14 March 2024

AI-generated black and white image by Boris Eldagsen titled 'Pseudomnesia: The Electrician', showing two women from different generations, with the older woman appearing to hold on to the younger woman from behind.

The Role of AI in Design: An Efficiency tool, not a Replacement for Creativity

20 February 2024

Two models with a yellow backdrop, each holding skincare products, showcasing a healthy and radiant skincare routine.

Beauty Without Borders – Revolutionising Colour Ranges

29 January 2024

The Evolution of Plant Based Beauty

15 December 2023

Lancôme Advanced Génifique Sensitive serum bottle placed on a circular glass surface with a soft blue background.

The Revolution in Pregnancy-Safe Skincare

21 November 2023

Advertisement for Vichy Neovadiol Meno 5 Serum for menopausal skin, featuring two women smiling and showcasing the product's benefits for skin support and nourishment during menopause.

Beyond Taboos – The Rise of Menopause Focused Beauty

23 October 2023

Advertisement for L'Oréal Paris Age Perfect Intensive Re-Nourish with Manuka Honey, featuring a close-up of the products and actress Helen Mirren promoting the skincare range.

Ethics Is The New Aesthetic

10 October 2023

Rating 5.0 | 10 reviews

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Whitewater Studio,
Old School Hall,
Well Street,
Bury St Edmunds
IP33 1EQ