27 July, 2026
Local Spotlight: The Work We're Proud to Have Done Closer to Home
Not every project we take on is for a global cosmetics house or a national pub chain. Some of our favourite work happens right here in Bury St Edmunds and the wider Suffolk community, for organisations we know, care about, and want to see thrive. Here’s a look at four local projects that meant a lot to us.
Bury St Edmunds Guildhall: Exhibitions, Events and Everyday Branding
When Bury St Edmunds Guildhall approached us to support their exhibition exploring local stories of love, loss and life in wartime Suffolk, we knew the branding needed to carry real emotional weight while staying accessible to a family audience. We developed the Love & War in Suffolk identity, built around a hand-drawn heart and arrow that plays off the exhibition’s name, paired with bold, confident typography that gave the event a sense of occasion. That identity carried through social graphics, posters, a half-page advert and large-format banners, all consistent enough to be instantly recognisable wherever people encountered it around the town.
Our work with the Guildhall has grown well beyond that single exhibition. In March 2024 they ran One Town Many Stories, a free exhibition exploring the rich history of Bury St Edmunds through the perspective of local organisations and historical societies, with contributors ranging from Suffolk Archives and the Suffolk Regiment Museum to Greene King, Bury Postcard Club and St Edmundsbury Cathedral, alongside the chance to explore the Guildhall’s WW2 Ops Room. We designed the full identity and asset set for it, including the A3 poster, square social posts and a run of roller banners covering topics from the Court Room and historic court cases to civil war riots and rebellion, guilds and feoffees, and the parties and debates once held in the Banqueting Hall, each one carrying real archive images and researched local history.
Alongside exhibition work, we’ve also produced the Guildhall’s core venue collateral: a trifold leaflet covering their heritage, weddings, tours and hire offering, roller banners for general and wedding hire, an 800x2200mm banner promoting their history tours, and a 1x3m railing banner for their open event. All of it uses the same navy, blue and gold Guildhall identity, giving a Grade I listed, 800-year-old building a consistent, professional presence across everything from exhibition signage to wedding enquiries.
The St Edmund's Day Dinner, for Bury Abbey Rotary Club
The St Edmund’s Day Dinner is Bury Abbey Rotary Club’s black-tie fundraiser celebrating the town’s patron saint, and one we’ve been proud to support with a full suite of branding and event materials. We designed a logo centred on an illustration of St Edmund himself, then carried that heritage feel through the evening programme, auction booklet, table plans and thank-you letter, giving every touchpoint a polished, cohesive look worthy of the occasion. In one recent year the dinner raised around £8,000 for Gatehouse and Restore, Bury Women’s Aid, and it was genuinely rewarding to see well-designed materials playing a small part in that outcome.
FinPlanPro: Building a Brand From The Ground Up
FinPlanPro came to us as a business in the early stages of shaping its identity: financial planning for high-earning professionals who wanted straight answers without the jargon or the judgement. We worked from their brand questionnaire to develop a wordmark, colour palette and tone of voice that felt modern and trustworthy rather than stiff and corporate, something that could sit comfortably across social content, a letterhead and client-facing materials while still feeling approachable. The result gives FinPlanPro a look that matches what they promise their clients: clarity, without the complexity.
Restore: A Rebrand Fifty Years In The Making
Restore’s rebrand is one of the projects we’re most proud of. Formerly Bury St Edmunds Women’s Aid, the charity came to us wanting to mark fifty years of supporting survivors of domestic abuse with an identity that felt genuinely inclusive of everyone they support, not just the audience their old branding had come to represent. We moved away from the dated purple logo and its associations with butterflies and rainbows, and built something fresh: a turquoise and orange palette, a friendly lowercase wordmark, and two hands worked into the “o” to represent outreach and support. The tagline “Supporting Survivors. Restoring Lives.” sits alongside it, and a full brand toolkit means the new identity stays consistent across posters, leaflets, letterheads and everything in between. Seeing a fifty-year-old charity step into a bolder, more welcoming future was exactly the kind of project we set up Whitewater Creative to do.
Local work like this reminds us why we do what we do. If you’re part of a Suffolk organisation looking to refresh how you show up, whether that’s a brand refresh, an event, or a new set of marketing materials, get in touch and let’s talk about what we can build together.
