Brand Strategy
We help you develop a strategic framework for your brand by aligning your ambitions with your audience’s needs and goals.
Using a variety of research methodologies, we guide you through a collaborative and interactive brand strategy process to help you gain clarity and focus to efficiently position and build your brand.
Through internal and external stakeholder interviews, surveys, workshops and competitor analysis we remove assumptions and subjectivity and gain key brand insights to help you clearly define why you exist, what you do, what your culture is, what values are guiding you and how you want to sound look and feel to your audience.
Placing strategy first will benefit your business’ overall decision making, aid innovation and improve talent acquisition. It greatly benefits marketing and PR efforts by improving communications and customer engagement.
If your next step is a new or refreshed brand identity, a concise strategy will provide any creative team with clear guidance.
Rebranding of a brand to give it new life. We’ll lead the way in designing logos and social media asset creation and selecting the perfect typography and colour palettes for your all of your branding efforts. Once the designer has completed your conceptual work, we’ll produce tailored brand guidelines to ensure all elements of our work is tightly controlled.
Every element of your brand design will be consistent and cohesive across all platforms – from print materials to online banners and easily recognisable by your potential customers.
At Whitewater, we love looking ahead to the future, aspiring to bring out the potential of your brand or business. We can go above and beyond to visualise your brand extensions and make your dreams a reality.