AI & AR: The Secret Ingredients Shaking Up Hospitality
April 28, 2025 AI & AR: The Secret Ingredients Shaking Up Hospitality The hospitality industry thrives on innovation – from the earliest days of table service, through to delivery apps, 3D menus, and more, it’s the brands that are engaged with trying something new that stand out. There are two technologies that are generating plenty […]
Eco-Evolution: Turning Sustainability into a Winning Hospitality Strategy
March 4, 2025 Eco-Evolution: Turning Sustainability into a Winning Hospitality Strategy Gone are the days of sustainability being just a buzzword in the hospitality sector. Historically seen as a unique extra or a differentiator for forward-thinking businesses, sustainability is now firmly on the agenda, and an essential part of staying relevant and winning consumer trust. […]
Working with Winter Fragrances: Practical Tips for Emerging Cosmetics Brands
January 30, 2025 Working with Winter Fragrances: Practical Tips for Emerging Cosmetics Brands Winter can feel like a time of hibernation – temperatures drop, days are short, and we find ourselves longing for warmth and comfort. This longing can be satisfied in many ways. Our experience of working closely with cosmetics and hospitality brands has […]
Health on Tap: How Functional Drinks are Redefining Hospitality
January 8, 2025 Health on Tap: How Functional Drinks are Redefining Hospitality Spend time in any bustling pub, café, or restaurant today, and you’ll likely find an intriguing addition to the menu: drinks packed with ingredients designed to do more than just quench your thirst. These ‘functional drinks’ are quietly reshaping our drinking culture, with […]
Protecting Your Skin Against the Elements: A Brand’s Guide to Cold-Weather Skin Care
January 2, 2025 Protecting Your Skin Against the Elements: A Brand’s Guide to Cold-Weather Skin Care Image from Freepik.com For cosmetic brands, the changing seasons offers an opportunity to provide your customers with skin care solutions tailored to the unique weather challenges winter brings. Their primary concerns will be the toll that cooler temperatures, dry […]
Nature Knows Best: Natural & Organic Ingredients Are Changing the Skincare Game
October 31, 2024 Nature Knows Best: Natural & Organic Ingredients Are Changing the Skincare Game Image from https://www.loreal.com/en/consumer-products-division/garnier/ In the cosmetics and beauty industry trends come and go, but one trend that’s showing no sign of going anywhere is the growing use of natural and organic ingredients. Consumers are now more ethically and environmentally focused […]
The Power of Brand Alignment: Doing Good While Doing Business
September 26, 2024 The Power of Brand Alignment: Doing Good While Doing Business October is Breast Cancer Awareness Month – a time when communities, individuals, charities, and brands join forces on a variety of initiatives to support people affected by cancer. This year is especially significant for UK cancer support charity Look Good Feel Better […]
Gut to Glow: Branding Beyond Products
August 30, 2024 Gut to Glow: Branding Beyond Products At Whitewater we understand the importance of a holistic approach to branding. Having the ability to look beyond your products to the overall wellness of your customers can set you apart and make your brand more relatable, desirable, and successful. An example of this comes from […]
AI Makeup Try-Ons: The Ultimate Innovation in Cosmetics
July 29, 2024 AI Makeup Try-Ons: The Ultimate Innovation in Cosmetics In the ever-evolving world of cosmetics, innovation is the name of the game. As beauty enthusiasts across the globe continuously look for more personalised and effective solutions, the industry is responding to their needs with ground-breaking advancements. One of the latest game-changers on the […]
When Beauty Meets Science: The Future of Makeup is pH Powered
July 3, 2024 When Beauty Meets Science: The Future of Makeup is pH Powered Have you heard about the latest innovation sweeping the cosmetics industry? It’s called pH powered makeup, and it’s a ground-breaking fusion of beauty and science that’s revolutionising the cosmetic experience. Imagine makeup that adapts to your skin’s pH level, to create […]
